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BIRKENSTOCK CAMPAIGN
Birkenstock is a German brand of sandals and shoes notable for their contoured cork and rubber footbeds which conform to the shape of the wearers' feet.
PROBLEM
Develop a campaign that helps position Birkenstocks as a 'first choice' for young professionals.
SOLUTION
Birkenstocks allow you to be professional without sacrificing comfort. When you're comfortable at work, you're willing to do more.
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