BIRKENSTOCK CAMPAIGN

 

Birkenstock is a German brand of sandals and shoes notable for their contoured cork and rubber footbeds which conform to the shape of the wearers' feet. 

 

PROBLEM

Develop a campaign that helps position Birkenstocks as a 'first choice' for young professionals.

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SOLUTION

Birkenstocks allow you to be professional without sacrificing comfort. When you're comfortable at work, you're willing to do more.

LOOKBOOK

Birkenstocks will team up with fashion brands that primarily sell business casual attire. The landing page will direct consumer’s eyes to look books that show how they can wear Birkenstocks with their everyday wear.