TARGET AUDIENCE: JERRY AND GERTRUDE
Tinder
Tinder is a mobile app that allows you to find companionship, whether temporary or long-term.
PROBLEM
Sell Tinder to Baby Boomers
SOLUTION
Show Baby Boomers that Tinder is the 'Cure to Loneliness.'
Account Manager: Ellen Gregory
Account Planner: Zach Gage
Art Director/Copywriter: Sean Ausman
Art Director/Designer: Ashly Paraham
Jerry: single, divorced and new to dating. He's not looking for commitment since he's new to the dating world and just wants to test the waters a bit and have some fun. He is looking for something, companionship.
Gertrude: single, married and divorced numerous times. Only on Tinder for one thing and one thing only, sex. She has no kids, isn't looking for commitment, and just wants to have fun. She is looking for something, companionship.
 |  |
|---|---|
 |
PRINT ADS
 |  |
|---|