TARGET AUDIENCE: JERRY AND GERTRUDE

Tinder

 

Tinder is a mobile app that allows you to find companionship, whether temporary or long-term. 

PROBLEM

Sell Tinder to Baby Boomers

SOLUTION

Show Baby Boomers that Tinder is the 'Cure to Loneliness.'

 

Account Manager: Ellen Gregory

Account Planner: Zach Gage

Art Director/Copywriter: Sean Ausman

Art Director/Designer: Ashly Paraham

Jerry: single, divorced and new to dating. He's not looking for commitment since he's new to the dating world and just wants to test the waters a bit and have some fun. He is looking for something, companionship.

Gertrude: single, married and divorced numerous times. Only on Tinder for one thing and one thing only, sex. She has no kids, isn't looking for commitment, and just wants to have fun. She is looking for something, companionship.

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An up-to-date portfolio can be provided upon request

© 2021 Ashly Lynn Paraham