be the playful one

 

The Young Ones Competition is an annual competition for advertising students.

 

PROBLEM

 Through research, we found that the biggest complaint of consumers about Lego was that there was nothing for their children to do while in stores.

SOLUTION

Create a fun environment for kids to interact with through an installation piece.

 

Art Directors: Ashly Paraham & Lindsay Snidow

Opening Layout
Opening Layout
Work Shop Logo
Work Shop Logo
Lego Paint Store Layout In Progress
Lego Paint Store Layout In Progress
Lego Paint Store Layout
Lego Paint Store Layout
iPhone App Layout
iPhone App Layout